Parts of the South just had a major freeze. Temperatures in our area rarely fall under 20 degrees, especially not for days at a time! Pipes were bursting, HVAC systems were failing – it seemed like just about every disaster you could think of was plaguing southern households during this epic freeze. We weren’t prepared, and the truth is, we didn’t think we had to be! You may find yourself in a similar situation if your HVAC business website isn’t updated. Often, small business owners neglect to update their business website until sharp declines in clicks and conversions become obvious and detrimental to the bottom line.
Don’t wait until the breaking point, be prepared and commit to updating your HVAC company website this year. A dynamic website that addresses the customer’s interests along with a strategic digital marketing plan will generate leads and make for a prosperous year.
Here are five ways HVAC companies can benefit from a new website and digital marketing strategy:
Your Website is a 24-Hour Virtual Salesman
When promoting your business, it is important to have a friendly salesman that’s accessible and can answer customer questions – especially when you can’t answer them directly yourself. With a new website design, pay-per-click advertising, search engine optimization, and digital marketing campaigns, your HVAC company website can contribute to your bottom line by providing on-demand information about the latest products, services, and promotions your company is offering.
A New Website is More Affordable Than Direct Mail
Every HVAC company knows that direct mail is a great way to get your company name out there and reach out to potential leads, but direct mail is expensive and you are missing out on a huge number of potential customers that research HVAC options online exclusively.
A new website will reach those new customers, especially if it’s optimized to rank high in search engine search results. A new website with optimized landing pages can also reduce your PPC advertising costs. An experienced web design agency and digital marketing firm will assist you with keyword research and implement the latest SEO techniques to make this happen!
Updated Web Pages and Forms Capture New Leads
The ultimate goal for any business is to facilitate sales. In order to do this, your new website needs to capture the information of the visitor. Providing updated information, attractive landing pages, and simple forms will make it easier for you to capture those new leads.
Broadcast Your Success
Every successful HVAC business owner knows the power of letting your products and services speak for themselves. A website is a great way to display products, services, and customer reviews all day, every day. Adding new products to your catalog and publishing a blog post about it will convince Google that your website is of high quality and Google will reflect it in your search ranking!
Stay Ahead of Your Competition
When a customer searches Google or Bing for a company to repair or install an HVAC system, an informative and visually appealing website can make or break a purchase decision. Stay ahead of your competition and appeal to new leads with a brand new web design that is both effective and efficient. Add a fresh digital marketing plan with the latest SEO strategies and you’ll be unstoppable!
Contact Us for HVAC Web Design Services Today
Are you ready to get ahead of the game with a new website? The web design and digital marketing experts at TheeHouston.Agency can help you update your HVAC company website for 2018. Give us a call at 281-764-9070 or fill out our contact form to schedule a free consultation.