The Google AdWords platform is your access to reaching millions of potential customers that use the internet every day. Pay-Per-Click (PPC) advertising, or paid search, is one of the most effective strategies for promoting your business. It allows you to start driving qualified traffic to your site within minutes.
Google AdWords offers ample control over your advertising costs using keyword and location and device targeting. It’s a measurable channel for reaching new prospects, and expands your online presence in your market to maximize ROAS, cost-effectiveness, and ROI.
The Houston Web Design Agency specializes in paid search management and PPC advertising. As a Premier Google Partner, our Google AdWords certified specialists help clients develop search engine marketing campaigns using text ads, display ads, banner ads, and video ads to drive traffic to you website’s landing pages.
Our digital marketing experts exhibit expert care in utilizing ad extensions, targeting options, and bidding strategies to maximize PPC performance across any industry or budget requirement.
Our Google AdWords Management Services
Our Google AdWords certified specialists optimize ad spend and campaign performance for our clients every day. We take a hands-on approach to creating and managing your PPC account for continuous improvement — we don’t “set it and forget it.” The end result is a higher conversation rate for your bottom line.
Google AdWords Search Ads
This method of pay-per-click (PPC) marketing places ads within Google Search Engine Results Pages (SERPs) based on the keywords used in the search query. We will work with you to identify the best keywords that will bring the right audience to your website and do so competitively.
Google AdWords Display Ads
This method of PPC marketing places ads that contain interactive images and text, on websites that allow ads from the Google Display Network and their partners. We will work with you to identify which are the best keywords and sites to place these display ads so that they target the right audience and deliver the most effective return.
Advertising on YouTube usually involves placing pre-roll, mid roll, and post-role ads using video and banner creative on videos that your target audience views. These ads can appear on mobile devices within the YouTube app and in popular mobile games that place ads from the Google Display Network. We will work with you to target the right audience and create an effective advertising experience.
Google AdWords Remarketing
Remarketing advertising focuses less on a high click-through-rate (CTR), and more on watching the number of impressions climb. Literally re-market your products or services to interested prospects by displaying your ad on related sites to maintain brand awareness and stay top-of-mind for when they are ready to purchase. Our PPC management team consists of remarketing specialists who use a mix of PPC science and art to craft targeted user segments, tailored to your brand’s goals.
Benefits of Our Google AdWords Management Services
Improve Targeting Accuracy
Target your audience with greater accuracy and tailor campaigns to specific segments
Get The Leads That Convert
Capture attention when people search to generate high quality leads that convert
Boost Your Competitiveness
Outbid competitors — Gain a tactical advantage against competitors
Reduce CPA & Maximize ROI
Reduce cost per acquisition (CPA), increase revenue, and maximize ROI