Many factors go into the amount of content you should include on your website’s homepage.
In general, the more content you have on your homepage, the more there is for search engines spiders to crawl and keywords to rank your site for. However, it is important to not go overboard on what you display on your homepage. Too much content can be overwhelming for the user, and can also signal to the search engine spiders that your website is overcrowded or resembles spam.
It is usually recommended to have at least 300 words of content on your homepage, however, if you are targeting a competitive keyword a minimum of 1,500 words should appear in your homepage content. Make sure to keep your keyword density between 2% and 5% for the best results.
Keep content relevant to your industry and fresh. The homepage is your company’s first impression on the world, so make it count!
If you are looking for a professional online marketing company, don’t hesitate to call 281-764-9070 or schedule a free site review and consultation with one of our online marketing specialists.