Many Houston businesses start out in an industry that has national competitors and are not sure how to form an SEO campaign to compete with these websites. The good news is that it possible! While bigger companies may rank higher for broader terms easier, when it comes to local marketing, there are many other factors at play.
Focus On Quality Content
The best way to get your business to start ranking locally in your niche is to focus on creating quality content that is useful and targeted to your target market. Google wants to display content that is relevant to people searching, and a small business has a greater chance of ranking if they focus on content targeted towards their city or location. Most larger companies do not have the time to focus on creating content for every city they are in, and because of this smaller businesses can outrank larger websites.
Specialize in a Particular Niche
Another great way to out rank a larger business in your city is to focus on a particular service and become an expert in your area. Many people would rather go to a specialist than a company that is simply OK at a range of services. Google takes this into account, and their algorithm will recognize that your website focuses on a specific service, which will rank you higher for that service. This is also applicable if you are trying to rank for multiple services in your area. If you create in depth content for each service you offer, you will have a better chance of getting more of the leads from Google.
Gradually Expand Your Brand
Facebook started their business focusing on one college campus at a time. Becoming successful in one area and then gradually expanding is a great way to build your brand and expand your customer base.
Find Relevant Backlinks
Another great way to become successful with your small business is to build a portfolio of relevant local backlinks. Our team focuses on building quality backlinks related to the businesses niche to effectively build authority and rank in Google. Contact us today and let us handle everything for you!