It requires artistic skills to design a great looking website, and it takes smart developers to code features that function properly, but a business needs a lot more than a pretty presence on the web to be successful.
Your Website Needs to Attract The Right Visitors
The goal of most business owners is to drive traffic to their websites. However, it’s always better to have fewer but qualified prospects landing on your pages who are interested in the products and/or services that you have to offer. Isn’t it preferred to interact with someone who is ready to buy?
Today, most consumers do their research online before making a purchase; and most internet users utilize search engines, like Google, Bing and Yahoo, to find websites relevant to what they are looking for. You want to have a visually appealing, well structured, and easy to navigate website that comes up on the top of search engine listing pages for your most important keywords, don’t you? So, you need to do search engine optimization.
Where to Start Your On-Page SEO Efforts?
You start by researching your online competitors and discover how they utilize their website to attract visitors. Identify your most important keywords and compare the ones that you found on the competitors’ sites. Pick the ones that you think are the most important and write content, such as pages and blog posts, around these phrases. Be sure you use your keywords a couple of times on each page but do not over do it. Search engines get smarter and smarter every day and they will figure out if you try to manipulate them.
What Should I Do After Keyword Research and Content Development?
We collected the some of the most important factors that affects your search engine rankings.
- Headers: H1, H2, H3
- Meta Titles
- Meta Descriptions
- Search Engine Friendly Page URLs
- Anchor Text and URL Titles
- Image Titles, Alt Text, File Name, and File Size
- XML Site Maps
- SEO Friendly Text Navigation, No Flash or Image Tabs
- 301 Redirects
- Valid HTML & CSS Codes
- Server Response / Load Time
- Robots.txt File
- Mobile Friendly Design
It’s also important to maintain your pages and add new, relevant content frequently to your website. Search engines don’t care about the size of your company but the activity that you and your visitors generate.
These are a few tips to get you started. However; if you want to learn more about search engines and how to upgrade your current website into an experience for your visitors, please call 281-764-9070 or request a free site review and consultation.