In order to be successful online, it’s important to keep your website fresh and up-to-date. Web design trends come and go so it’s crucial for your business to keep up and stay current. Websites that adhere to new trends and SEO standards are more likely to rank well in search engines and to receive better conversions. You want your website to be user-friendly, clean and intuitive, so that your customers know what they’re getting and are familiar with your brand. Here are the top 3 reasons that you should update your website’s design every couple of years:
Search Engine Ranking
SEO standards and search engine rules change with the wind. Your website’s content and structure should comply with these rules so that it can appear on the first page of search engines like Google, Bing, and Yahoo. Search engine algorithms reward websites with fresh, keyword rich (but not heavy) content that is updated frequently.
A great way to ensure that your site’s content is good enough for the search engines is to develop a quality keyword strategy. A good keyword strategy involves researching and determining which words people are using to get information about your brand. By implementing these keywords in your content on a frequent basis, you will ensure that the search engines will pull your site to the forefront.
There are millions of abandoned web pages on the internet, so by staying on top of your site, you are making sure that the search engines and internet users don’t forget about you. When people come across a website with content that is updated regularly (ex: blog posts, news articles, updated interface, links to social media, and social proof), they are more likely to trust the content on the site, as well as its purveyors (that’s you). With an updated website, including design and content, comes quality internet credibility.
If your site’s users know that you consistently put out new content or that you keep your design up-to-date with current trends, they are more likely to return on a regular basis. If you are putting out blogs with tips about your business, or you are adding pages about your services, and your customers notice this, they will keep coming back. Returning customers tend to convert more, so this is really crucial to your online business.
Need Ideas for a Website Redesign in Houston?
If you’ve read this article and think it’s time for your own website to get an update, give our Houston web design and internet marketing gurus a call at 800-440-6190 or fill out a contact form. We will give you a brand new site that’s hip on the web design trends and we can revamp your entire site’s content!