Search engine optimization (SEO) and pay-per-click (PPC) advertising are excellent digital marketing strategies to help you drive interest and engagement to your brand-new ecommerce website. While they can be used independently, using them together can significantly boost your overall marketing results.
We recommend taking a 50-50 approach to SEO and PPC for brand-new ecommerce websites. So if you were planning to spend $5,000 per month on marketing, you should put $2,500 towards PPC and $2,500 towards SEO.
- SEO is a long-term strategy.
- PPC is a right-now strategy.
You need both long-term and right-now techniques to grow your ecommerce website traffic during its first few months.
SEO for New Ecommerce Websites
When your ecommerce website first hits the internet, the only people who know about it are your friends, family, and web design agency. Even if your website is SEO-optimized when it launches, the result will still be the same.
That’s because SEO is a long-term strategy.
It takes Google’s spiders time to crawl and index your website. And depending on your competition, it could take longer to move up the search engine results pages (SERPs) and directly compete on the same page. You likely aren’t the only ecommerce store in your industry and your competitors might already have an advantage from doing their own SEO. It takes time and consistency with your SEO to get strong results in the SERPs. Again, this should be your long-term strategy.
Allocating half of your marketing budget to SEO will allow you (or your SEO team) to:
- Perform ongoing keyword research and competitor research;
- Improve user experience as you see how visitors are navigating your ecommerce website;
- Gather reviews and share them on your website and social media channels; and
- Continue technical SEO efforts and ongoing optimization.
PPC for New Ecommerce Websites
The good news about PPC is that once your ecommerce website launches, you can immediately start running ads on Google, Bing, social media, or any other ad platform.
That’s because PPC is a right-now strategy.
And that’s not a bad thing! It’s actually really handy for getting your products in front of prospective buyers while you’re building your SEO authority. Your PPC will put your products and your store in front of prospective customers immediately while they’re actually searching for your products.
Allocating half of your marketing budget to PPC will allow you (or your PPC team) to:
- Start running product ads immediately;
- A/B test ads for maximum conversion rate optimization;
- Perform ongoing ad research and competitor research; and
- Continue creating new ads and updating landing pages.
Using SEO and PPC Together For Ecommerce Website Success
Because PPC is a right-now strategy, you might think it would be best to put your entire budget towards PPC. And you could absolutely do that.
However, if no one is working on your SEO, it will take even longer for your website to move up the search pages. And you’ll be totally reliant on the traffic and revenue coming from your paid ads.
Combining both PPC and SEO tactics and splitting your marketing budget equally between the two is the best recipe for ecommerce website success.
When your ecommerce website needs some marketing love, our team of SEO and PPC experts in Houston, TX can help! We have years of experience in providing powerful SEO and conversion driven PPC, and we keep our fingers on the pulse of the latest trends and changes in the industry. Give us a call today to schedule your free consultation at 281-764-9070 or request a consultation here.